Accessibility as a Key Component of Diversity, Equity, and Inclusion
Diversity, equity, and inclusion (DEI) have become buzzwords in recent years as individuals and organizations strive to create a more equitable and inclusive society. However, accessibility is often overlooked as a critical component of DEI. Accessibility means designing out any unnecessary barriers that make it harder for people to engage and take part in everyday activities. In this installment of DEI Evolved, we’ll explore why accessibility is integral to achieving DEI and how designing for accessibility benefits everyone.
Why Accessibility is Key to Achieving Diversity, Equity, and Inclusion
When we think of diversity, we often focus on visible differences such as race, gender, and ethnicity. However, diversity encompasses much more, including differences in ability, age, and socio-economic status. If we design products, services, and environments without considering accessibility, we exclude a significant portion of the population from participating fully in society. When we create barriers, we limit diversity and, by extension, limit opportunities for equity and inclusion.
The Benefits of Designing for Accessibility
When we are designing our business, we often think about the average user. The principles of DEI encourage us to think about the disenfranchised user. Who might benefit from your services if there were no barriers? When we design from that premise, we create business practices that benefit everyone. For example:
Improved usability: Designing with accessibility in mind can lead to better products and services for everyone. For instance, subtitles on videos benefit people who are deaf or hard of hearing, but they also benefit anyone who wants to watch a video in a noisy environment.
Increased market share: People with different lived experiences represent an opportunity to increase your business’s market share. By starting with a mind toward inclusivity, your business is primed to evolve as the market evolves, creating a stable customer base.
Enhanced reputation: By prioritizing accessibility, your business can demonstrate its commitment to inclusion and equity, which enhances its reputation and brand image.
How to Design for Accessibility
Designing for accessibility doesn’t have to be complicated. Some essential considerations include:
· Use inclusive language: Avoid using ableist language that may offend or exclude people with disabilities. For example: Instead of saying “wheelchair-bound,” use “wheelchair user” or “person who uses a wheelchair.” Describing someone as “wheelchair-bound” suggests that their wheelchair is a negative constraint on their life, when, it’s simply a tool that helps them navigate the world. Using person-first language, like “person who uses a wheelchair,” centers the individual and acknowledges their humanity.
· Provide alternative formats: Provide alternative formats for information, such as braille, audio descriptions, or transcripts. Start by ensuring that your website is accessible to individuals with disabilities. This includes using alt text on images, providing closed captions on videos, and ensuring that your website is compatible with screen readers. You can also include a statement on your website that acknowledges your commitment to accessibility and provides contact information for individuals who need assistance accessing your website.
· Don’t forget your policies: Create policies that promote inclusion and accommodation. For example, you can have a policy that allows for reasonable accommodations for employees with disabilities, or a policy that ensures that your products or services are accessible to individuals with disabilities. You can also train your employees on how to interact with individuals with disabilities in a respectful and inclusive way.
Check out this website for more tips on integrating accessibility in the workplace.
Final Thoughts
Accessibility is a crucial component of diversity, equity, and inclusion. Designing out barriers is essential to creating a more equitable and inclusive world for all. By prioritizing accessibility, we can create better products, services, and environments that benefit everyone, regardless of ability or background.
As individuals, we can start by being more aware of the barriers that people with different abilities face and advocating for more accessible products and services. As organizations, we can prioritize accessibility in our designs, ensuring that we are creating inclusive spaces for all.
In conclusion, designing for accessibility is not only the right thing to do, but it also benefits everyone. By breaking down barriers, we can create a more diverse, equitable, and inclusive society where everyone has the opportunity to participate fully. Remember that the goal is liberation, and we can’t get free alone.